INTERSOG app MARKET

	Category: Business
	Released: 07 10, 2010
	Version: 1.0
	Size: 38.7 Mb

Learning To-Go: Marketing Process can teach anyone how to leverage the power of marketing to drive growth for their business. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.

Chapters:
*Introduction to Marketing
*Marketing Research
*The Consumer and the Market
*Marketing Costs Vs. Marketing Strategies
*The Consumer as a Variable
*Consumer Motivation
*Product as a Variable
*Product Planning
*Product Identification and Consumer Response
*Pricing and Pricing Theory
*Pricing Patterns and Objectives
*Pricing and Business Decisions
*Promotional Decisions and Demand Stimulation
*Advertising
*Personal Selling and Sales Promotion
*Sales Force Management
*Retailing
*Physical Distribution and Channel Selection: Part I
*Physical Distribution and Channel Selection: Part II
*The Channel Functions
*Marketing Services
*International Marketing
*Marketing Information Systems and Packages
*Internet Marketing

Features:
*Full course text divided by chapter
*Interactive flashcards for subject review
*Comprehensive chapter-level tests
*Detailed Explanations of right and wrong answers
*Charts, Graphs, Examples
*Bookmarks
*Glossary
*No Internet connection required

Learning To-Go: Marketing Process is developed by market leader INTERSOG, based on the work of Professor and best-selling author Dr. Jae K. Shim.